Measurable Marketing - What is it?

The old saying, "Fifty percent of my marketing or advertising dollars are wasted, but which 50%?" has been a popular saying for years. It was widely accepted as a fact. At Clever Returns, we do not believe it. We enjoy helping companies identify how their marketing and advertising campaigns are working. We have the ability to assist any company in identifying the return on investment for almost any promotion they run.

Any company using a POS system to track their sales has the ability to measure the success of their marketing promotions. We have spent nine years developing the systems and reporting tools so your company does not have to.

Now, when you send out a promotional mailer, via either e-mail or traditional mail, you can send it to people who are most like your existing best customers. Then you can determine which ones return and how much they spend, not once, but for the next 12 months. Even though the promotional period may end, it does not mean a newly acquired customer stops visiting. We identify these customers help you ensure success and further target your future marketing efforts.

See samples of some of our direct mail pieces.