Loyal Customers are the lifeblood of your business:

• These are the customers who know you and trust you.
• These are the customers who allow you to pay your bills.
• These are the customers who recommend your business to their friends and family.
• These are the customers who tell you when something is not right and will bring it to your attention because they care about the quality of your business and want to see you succeed so they can return often.

These loyal customers typically account for anywhere between 20 and 35% of your revenues. Loyal customers may not spend the most every time they visit, but in a year's time, they will, spend an average of nearly 20% more than those not participating in your program.

Keep your customers coming back. To grow your business you need loyal customers who will promote your business simply because they want to. This is your number one source of positive word of mouth advertising. A well run loyalty program will ensure this valuable advertising occurs and grows.

In marketing I've seen only one strategy that can't miss -- and that is to market to your best customers first, your best prospects second and the rest of the world last.
- John Romero - casino marketing guru